Case Studies bring your success stories to life, demonstrating how your solutions have impacted real-world scenarios. Allowing potential clients to see a journey one of your past clients has been on that they could relate their pains/wants/needs to.

Like a Testimonial Vide, these will preferably feature your client, but unlike a testimonial they aren’t needed, but it does build more trust showing them.

It can then also feature someone from your company acting like the Guide. Explaining to the viewer the pain points your service solves, how your service or product can bring value to them, and also how you can help them achieve the desired outcome.

Finally you will also show the product or service, either in use, or the transformation it has had.

We see a lot of case study video’s showing projects, usually a continuous  drone shot, or shaky walk through, where the company thinks it is showing off its service. When in reality, without the context the viewer is just looking at a montage of clips, that they can’t visualise themselves or their pain points in.